Miraculous Abracadabra Bath products

Art Direction: Paul Sheriff

Miraculous Abracadabra is a bath products line with the magical cleaning power of Houdini. This set includes a body wash, bar soap, and bath salts. The design of these products was based off of typography found in vintage Houdini show posters, where the artists combined multiple typefaces, weights, and point sizes. The artists also explored the breaking of line spacing and tracking between letters, which I found very interesting and wanted to replicate this.