BURNING MAN IDENTITY
Art Direction: Paul Sheriff
This is an identity for the Burning Man Festival that takes place in Black Rock Desert in Nevada. We were tasked with creating a brand identity that fits the festival well. Burning Man is passionate about making it's guests feel like they belong, which is the meaning behind their Radical Inclusion symbol. The festival has a set of symbols that stand for different meanings. I chose the Radical Inclusion symbol because it is a beautiful symbol but also has a beautiful meaning behind it. I surrounded the symbol with the map (grey lines and dots) that is used when the festival is taking place. I layered an intense red/orange texture to point to the burning aspect. I also chose to keep the identity fairly clean, rather than a dusty desert feel. The identity includes a bag, t-shirt, tickets, promotional poster, and a water bottle.