Hallmark Studio Ink Cards

Art Direction: MaryKate McDevitt

This card series was created in my Senior Illustration class, where Hallmark Studio Ink provided us with the copy and asked that we come up with cards that were individually creative but were cohesive as a series. I was inspired by hand done typography and exploring type hierarchy. Throughout all three cards, you will notice that they each have a reveal for the punchline, which was also something that I wanted to carry throughout.

P.S. - Card #2 ("So Freakin' Happy for You!") was chosen by Hallmark Studio Ink as a finalist!