Global Grounds Coffee Beans

Art Direction: Paul Sheriff

Global Grounds is a fictional coffee company based in the United States that sells coffee beans sourced from countries around the world, but the overall goal of the project was to successfully brand a coffee company that has a consistent brand and packaging and can be carried across multiple cultures.. The particular countries featured here are Ethiopia, Columbia, and Kenya. The labels consist of colors and patterns from each country. Another important factor is that the jars keep the coffee beans fresh and also allows the customer to see the product.