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Morgan Jacob Designs
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Bring a Trailer 90s Campaign Packaging

This super fun project was basically a case study that was executed by Kahn Media to show how the value of popular 90s vehicles has increased as the years have gone on. The main take away is that kids that were growing up in the 90s can now afford to own their “dream” car. The end product of the case study was a PR package that was sent out to specific enthusiasts in the industry.

My role in the project was to come up with a period-correct 90s look and feel that would be carried throughout the entire project. From the pattern on the box, to the page headers, and down to the car illustrations, I illustrated everything from scratch. I worked from real photographs of cars to turn them into a pattern. From there I drew inspiration from bowling alley carpets, which is where the fun shapes in the patterns come from.

Photography and PR package execution credit goes to Kahn Media.

BaT '90s Mailer Outside.jpg
BaT '90s Mailer Inside.jpg
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