American heartland multi-grain cereal

Art Direction: Paul Sheriff

American Heartland is a multi-grain cereal made from grains sourced directly from the heartland states in the United States. Typically the heartland states can be portrayed in a rustic fashion but I wanted my design to be colorful but not too in your face, so I chose muted blue, green, and yellow. The back of the box features a "Mapping the Multi-grains" section where the viewer can answer trivia about the heartland states and also learn about what grain each state produces.